Concept & Research

  •  
    1

    Sewing a unique concept

    After brainstorming and initial screening, we can begin to formulate a unique idea for our product. 

    Our goals are beginning to take shape and time has come to connect all the loose ends to create a spectacular new outfit.

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    2

    Market research and end users

    The stage at which tough questions may arise:

    in which environment do we operate? Which target are we aiming at? Who will finally use our product ? What are its strengths and weaknesses?

  •  
    3

    Relevance and innovation

    Every step we take, we should always keep in mind how we differentiate ourselves from others and the best way to turn our vision into a successful product.

    We should be looking for the unique item, the one that represents us most adequately.