Concept & Research


    Sewing a unique concept

    After brainstorming and initial screening, we can begin to formulate a unique idea for our product. 

    Our goals are beginning to take shape and time has come to connect all the loose ends to create a spectacular new outfit.


    Market research and end users

    The stage at which tough questions may arise:

    in which environment do we operate? Which target are we aiming at? Who will finally use our product ? What are its strengths and weaknesses?


    Relevance and innovation

    Every step we take, we should always keep in mind how we differentiate ourselves from others and the best way to turn our vision into a successful product.

    We should be looking for the unique item, the one that represents us most adequately.